Meet Lou,
Sustainable
Fashion Expert
Educator
& Entrepreneur
International
Speaker
I am also the founder of The Conscious Fashion Hub and The Lou Stokes Podcast.
And above all, I deeply love our planet. I’m on a mission to help businesses and people transform the fashion industry, from the way we make and consume fashion to how we can incorporate sustainability into our everyday lives.
I’m a London girl at heart, born with itchy feet and the wanderlust gene. I take any opportunity to go on adventures and discover new places, people and cultures. Work, life and passion has taken me to all corners of the globe, with the magical city of Madrid being my home for the past 21 years.
After a decade of working for a dynamic fashion brand, I packed a bag and went travelling.
My eyes were opened to a beautiful world. I lived in a buddhist monastery. I trained as a yoga and meditation teacher. I explored healing practices. I wrote. I faced my demons. And I even published my first book.
Blending my experience of fashion and wellness, I went on an inner journey to discover how everything is interconnected.
I wanted to live a more sustainable and conscious life, but the transformation had to start from within. I dug deep and questioned my life – and my wardrobe – on how my actions were affecting the overall picture; the planet and its people. I began to understand that every decision has a consequence.
Every single individual is making an impact. Real sustainable change must come from within. This means deconstructing the programming, beliefs and systems currently in place, and embarking upon an inner journey. Shifting our mindset is paramount for true sustainability.
As a sustainable fashion expert, I take an innovative, holistic and creative approach to sustainability. I help businesses, brands and people define their sustainability goals in line with their core values.
With clients, we collaborate to design a clear and creative strategy on how to minimise their negative impacts.
We work towards sustainable business models and activities that allow businesses and brands to make a bold impact in the world. From an individual to a global corporation, I believe real change comes from within, and only then, can we see change on the outside. We are all a mirror to the world around us.
When I’m not talking sustainability and fashion, teaching or hosting a clothes swap, you can find me on my yoga mat.
I'd love to inspire you to have a positive impact on the planet and its people.
Together, let’s transform how fashion is consumed from a place of love, honesty and respect.